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Drive millions of media impressions and win share of voice.
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What is an Employer Brand?

Employer brand is a company’s reputation as an employer. It is a key component of the Employer Value Proposition (EVP) for job seekers and employees in exchange for their experience, talent, and skills. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business.

Why Employer Branding

The term ‘employer branding’ has been gaining significance in HR circles in recent years. In the age of social media and employee feedback platforms, most if not all job candidates search online to get the scoop on companies before deciding whether to work for them. Studies show that 75% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities. To strengthen their employer brand, companies have also been investing considerable resources in their Marketing and Communications functions with involvement from some prominent brand ambassadors.

In working with many great workplaces globally, here are some of the known benefits of having a strong employer brand.

Engage and retain your top talent.

In the recently published 2020 Singapore Best Workplaces™ Insights Report, the statements ‘I want to work here for a long time’ and ‘People look forward to coming to work here’ both garnered an average of 86% in Singapore Best Workplaces™, 12 points higher than the average of 74% from Singapore Rest.

Attract qualified job candidates.

Most everything a job candidate needs to know can be found online and shared on social media. In fact, 86% of workers1 would not apply for, or continue to work for, a company that has a bad reputation with former employees or the general public. Having a strong employer brand gives an organization a strong advantage in the competitive recruitment market. Companies with strong employer brands receive 50% more qualified job applicants giving the company the best choices while spending less time and effort in filling open positions.

We are delighted to be certified by Great Place to Work at Ericsson Singapore. As a global technology leader, our mission is to partner leading operators in the country to make a positive impact on communities. From 2G, 3G to 4G, our aim is to enable both industries and consumers to benefit from fast, responsive and reliable connectivity. In Singapore, we are also actively building a thriving 5G ecosystem with customers, partners as well as academic institutions to allow for a smooth transition as well as successful 5G implementation.
Martin Wiktorin
Martin WiktorinHead of Ericsson Singapore, Brunei and Philippines
...Great Place to Work is 1 of 3 key global initiatives for Rackspace Technology and it is well ingrained in our culture as we work hard to inspire, invent, and innovate every day.
Sandeep Bhargava
Sandeep BhargavaSVP Managing Director APJ
Our employees are our greatest asset. I’m thrilled to have our team in Singapore formally recognized a second time for their outstanding culture, as certified by the Great Place to Work® Institute Singapore. These are challenging times, and I’m inspired by WWT’s employees
Jim Kavanaugh
Jim KavanaughWorld Wide Technology CEO
At AstraZeneca, we are committed to push the boundaries of science to deliver life-changing medicines. We are extremely proud of the work we do and the progress we have made, and this is only possible because we have motivated, engaged and happy employees. Being a Great Place to Work® is testament to the open and inclusive culture we have built!
Vinod Narayanan
Vinod NarayananCountry President
Receiving the GPTW certification makes me smile as it reconfirms that the company culture DLL stands for speaks so well to our DLL SG members, where we cherish different nationalities (90% local or coming out of ASEAN region), various ethnicities, age, religious backgrounds and a balanced gender representation. The energy coming out of this mix is recognized by our partners and the communities we are involved with, and the GPTW logo will help us spread this even further
Country Manager
Country ManagerDLL Singapore
At Medtronic, we are committed to alleviating pain, restoring health, and extending life for patients across the Asia Pacific. But I firmly believe that our customers will only be happy when our employees are happy. That is why our people are our priority, and being named a Great Place to Work® reinforces the culture we are working hard to build.
Chris Lee
Chris LeePresident, APAC

Your employees are your best brand ambassadors.

Recent data on 2020 Singapore Best Workplaces™ show that the statement ‘I would strongly endorse my company to friends and family as a great place to work’, garnered an average of 86% from the top 10 Best Workplaces™ as compared with an average of 74% from Singapore Rest.

Financial gains and returns for your business.

The benefits of a strong employer brand translate into financial savings through improved recruiting and employee retention including:

50% lower cost per hire at companies with strong employer brands.

Best Workplaces™ have half the average turnover compared with other companies in their industries.

Wear your Badges Proudly.

Benefits of being Great Place To Work Certified™

Join the top employer brands of Malaysia

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